Product : Mug Project Schedule: 2 weeks



Product semantics is the study of how a product’s design communicates its purpose and meaning through its form. It focuses on making products intuitive, ensuring users can instantly understand their function and feel a connection. By using thoughtful design choices, products convey their intended use and emotional appeal, enhancing the overall user experience.


A Typical Mug


A typical mug is a larger, sturdy cup designed primarily for hot beverages like coffee or tea. It usually holds between 8 to 12 ounces and features a handle for easy holding, especially when the drink is hot. Mugs are typically made from materials such as ceramic, porcelain, or glass, which help retain heat. They have a simple, cylindrical or slightly tapered shape with a flat base, making them stable when placed on surfaces.


Inspiration Board for Typical Mugs


Metaphor- Hug


Basic attributes we think of when we hear the word 'Hug'

Ideations